Images can highly attract your customers. In fact, the human brain processes visual content 60000 times faster than text. Which is why we made this list of some of the best tools for creating graphics for your business. Vector art - an image that can maintain its quality at any size. After creating a single vector image file, you can re color or resize all marketing assets and web page designs without sacrificing quality.

This is what you need to know.

What is vector art?

Vector art, also known as vector illustration or vector image, is composed of scalable vector graphics files or SVG. This particular image type can be resized or modified without any impact on quality. This scalability helps with website images: you can use these graphics of any size - from the icons on your website to the large featured images on the landing page, and the quality will remain the same. They provide a general image method.

Standard JPEG and PNG images, also known as raster graphics, are composed of pixels. When scaling an image, this type of image and graphics cannot reproduce the fillet edges without generating jagged lines. But vector art is made of scalable vector graphics files (SVG), which are composed of standard mathematical graphics and shapes. These files can be scaled without loss of quality or pixelation. This means that your business can create a single vector image and reuse it for marketing materials of any size, from bus ads to business card logos.

The Importance of Vector Art in Modern Web Page Design

The first computers, websites and early game systems, such as Spasim (introduced in 1974), proved too expensive to use vector graphics when implementing raster images. However, with the development of website creation, designers need a new image type to maintain its quality on any screen of any size. As screen sizes began to change, responsive web design became important as technology companies attempted to provide a high-quality user experience on a large scale: input vector illustrations.

Tip: Wix launched Vector Art library in 2018, which is full of colorful, dynamic and adaptable images. Today, the product contains more than 9000 vector illustrations. It allows users, designers, etc. to create a single image and customize it for any platform and screen.

Create your own vector art

Whether you want to create website icons or brand your own marketing materials, you need to learn how to create vector art. But don't be intimidated. Many online tutorials and courses can help you create these drawings using special software.

There are four vector graphics illustration software options:

Mojing. Inkscape is a free illustration software. This program does not provide the fancy things of its paid competitors, but it is very suitable for amateurs and novice graphic illustrators.

CorelDRAW: CorelDRAW is another software suitable for beginners, which can provide users with an intuitive experience.

Adobe illustrator. Adobe is the most suitable software for beginners and professionals on the market.

Sketch. This all-in-one design program allows you to easily collaborate with others and provide an excellent user interface. However, the iOS only software Sketch must be used with a Mac or iPad.

How to use vector art

You can use vector art to create the entire visual language of the brand or as part of the website design.

Tip: Both business card makers and logo makers provide. svg files, so you can design the perfect logo and use these fashionable graphics to personalize your brand.

Use vector art on your website

Vector graphics add style and design to the website. They are a good choice, because no matter what size screen someone views your website, your vector map will adjust itself without deformation.