Why Successful Marketing Teams Use Vector Graphics

Vector images can be scaled to match any resolution without losing quality and are invaluable for most marketing campaigns. If you've used raster images in the past, here are the reasons to use vector images in your marketing game plan?

Integrity

The most notable advantage of vector graphics is the ability to resize them. Image quality degrades when you reformat and resize these files. The integrity of your marketing visuals remains intact.

Versatility

Because they preserve integrity, vector images can be repurposed in multiple marketing campaigns. On a website, in a promotional video, in company stationery; the document will often be a good fit.

Appeal

Aside from being sleek, the clean and simple nature of vectors essentially makes them funky and modern. In the current visual merchandising environment, less is more. Clients respond to focused images designed to grab their attention without distraction.

Load-ability

Vector images load faster than traditional raster images. Your website loads faster and improves your SEO. Vector image file sizes are generally small, thus reducing band usage.

Affordability

Graphics can be converted to vectors at little cost. Considering the reusability of vector images, the ROI of converting them is a huge advantage. Vector images can be used for banners, t-shirts, stationery; you can make the most of your purchase by using one graphic in multiple media.