Selling embroidery digitizing gifts online can be a challenge in the highly competitive industry, but knowing some key points can help with sales, advertising, and marketing. Firstly, you must show your items in action with clear pictures. Images could feature smiling faces, families or kids wearing your products, or appropriate placement of your designs, like kids playing while mom sets the table with an apron with her embroidered digitized designs, or a holiday catalog showing images from Christmas socks/stockings hanging at the fireplace to ornaments you create under the tree. Your digitizer can do whatever you want, so showcase your skills and imagination to increase sales.
Secondly, don't hold onto old styles when there are so many new design images available. For example, if you're a fan of Bugs Bunny, that's fine, but also look at the current cartoon lineup to keep up with what kids want. Don't create too many design products with the same image or people might not like your line; mix and match. Look at toy lines to see what's trending to design accordingly, whether it's SpongeBob towels or Dora the Explorer. This idea also applies to adult products; not everyone likes birds and rainbows, so don't assume that making everything look like a zoo or garden will make everyone want to buy your designs; there are those who prefer modest images like tiny blocks on towels or sea shells. Search online to ensure your embroidery digitizing designs reflect what people want to increase sales.
Thirdly, think out of the box and don't limit your designs to what you see online. If others are doing comforters, blankets, and duvets, consider a bed runner, which is a thin decorative and colorful piece that lays across the end of the bed. You can create matching shams. By designing something different, you're letting people know you can create great products. Upsell by offering a discount if they buy two sets. Another idea is place mats and coasters, as many homes and offices use them but online embroidery digitizers usually focus on hats, jackets, and t-shirts. When you think outside the box like this, remember you're targeting a niche market that wants a particular design you have. And don't worry, you'll find the customers through your ads. Post your images on your website, Facebook, Pinterest, or put some up at your grocery store and church.
The
holidays are coming up and embroidery digitizingoffers great gift ideas. With the decline in software and equipment prices,
it's easier to create your own designs. You can create hats, t-shirts, pillows,
and monogram towels. What does your school need? What is your church looking
for this holiday season? You can create it. Here's a step-by-step guide: start
by doing research to find the equipment you need, such as a new or used
embroidery digitizer machine that you can find on Ebay or other online stores
to save money. When starting out, begin small with a patch or a cap. Decide on
the best designs for each product; for example, use flowers in the colors of your
friend's house for towels. Eagle Digitizing offers free downloadable files with
sample products for ideas. With so many programs available, use the tutorials
to learn how to create your products step by step. Don't worry if one item
looks a little different from another; take your time and have fun. Remember,
these are gifts, so give from your heart. Start with something small like a
6" throw pillow and build your confidence