It is surprising to many new customers just how reasonable the costs of digitizing embroidery services turn out to be, not least because once the file is created, they can use it repeatedly without any further fees. Experts generally say that a digitized embroidery product gives a higher quality and longer lasting final result when compared to screen printing or heat transfers, which are more vulnerable to rubbing, weather damage and general wear, whereas sewn embroidery designs can withstand a lot more use. This aspect of value for money plus better looking results is worth considering when deciding how to promote your brand to customers and employees.
Employees do not want to wear uniforms which look cheap or badly finished, and take pride in representing their companies by looking as smart as possible. It is a morale boost for workers to know quality clothing has been designed for them, which looks right and will wash well, keeping its shape and color for a long time before replacements are needed. Embroidery designs can add wow factor to an otherwise uninspiring uniform choice, and the quality is far superior to printing onto the material.
Customers who are looking for quality products will appreciate the time and effort which goes into creating a sewn product, whereas research suggests they are likely to regard cheaper looking printed items as more disposable. The scope for creating products with sewn designs is enormous and it is possible to be really creative now that modern technology has transformed the ease and speed with which digital embroidery designs can be finalized.
Where products are being created for promotional purposes, the advantage of digitized embroidery designs is that they last longer, create a high end appearance and show a more personal touch which people appreciate and remember. Branding is so important for a developing business and the process can be assisted by using quality digitized embroidery, as an upgrade from less durable and less eye catching heat transfer or screen printing options.
Poorer quality products, mass produced and for a certain perhaps less discerning target audience will probably benefit from heat transfers or screen printing, but if you are looking for an edge over your competitors and want your products to look and feel special, then spending time working with specialized designers on an embroidery design can work wonders for your business’s impact on past, present and future customers.
You are dealing with experienced and passionate artists when you start the process of adding an embroidery design to your employee clothing, thank you gifts, promotional items or a range of other options which are specific to your business needs. The procedure for creating a digital design is not complicated and you are supported throughout, no matter how many questions you need to ask first. Initially the set up costs might appear a little more expensive than screen printing or heat transfers, but the beauty of a digital file for an embroidery design is that once it is set up, there are no more fees, whereas with other methods you continue to pay extra for different aspects of the production process and this can get very tedious, as well as expensive.